How do you pronounce "keirin"?

                     pic on loan from the Wikipedia entry on Keirin.

for the record it's "kay-rin" not "Kieren"

and while we're at it 

Sugino (杉野) — "sugi-NOH" not "sue-JEE-noe"

Shimano (島野) — "sheema-NOH" not "sh-MAR-noe".

Panasonic (パナソニック) is the same.