Friday, August 17, 2012
the glorious inconsistencies of a Jo Routens head tube badge
a fruitful couple of hours on illustrator
led to this.
routens had a few different typefaces and logos in their time.
this one is based on the headtube decal
on my own bike.
one thing's for sure
they could make bikes
but they weren't typographers:
main text is britannic bold
roundel text is eurostile
(manually extended and emboldened)
which by itself prob dates the bike to the 70s.
the "j" of jo had to be constructed from scratch.
remaking this logo reminded me how
people once upon a time had to draw such things
using pencil and ruler.
which in the hands of amateurs
leads to the glorious inconsistencies you get here.
if they had illustrator back then
this font would have been far more perfect
and far less interesting